Photo by Henrique Tarricone
My name is Caie Perez and I am a brazilian fashion graphic designer located in São Paulo, Brazil.
Since I was kid, my school drawings characters already had logos on their t-shirts.
I spent most of my teenage years downloading music and skateboarding. My favorite place to hang out was "Galeria do Rock" in São Paulo, the perfect place to find rare clothes and skateboard parts that professional skateboarders brought back from their international trips. That was in 2001 when I started living the streetwear culture.
I started my career in fashion in 2004 and soon moved from São Paulo to Los Angeles where I witnessed the emergence of the streetwear scene on the legendary Fairfax Street.
Over these 20 years, I worked developing products and all graphics for apparel products. Researching and experiencing the countless subcultures that belong to streetwear have influenced my work and made me the professional I am.
In 2019, I joined Baw Clothing, a new but promising brand. I had an important participation as the right-hand man of the brand's creators and we managed to consolidate Baw as the biggest streetwear brand in Brazil. I worked as branding and innovation manager until 2024.
My portfolio includes brands such as Baw Clothing, Reebok, Diadora, Ellesse, Starter, Olympikus, High Company, Ous, Kenner, C&A, Renner, Disney, Hello Kitty, Smiley Brand, Coca-Cola, Looney Tunes, Ballantine's, MTV, Lost Surfboads, Town & Country Hawaii, Von Dutch, Red Bull, Innelectro and Distro Livre.
Nowadays, in addition to graphics for t-shirts and developing fashion products, I am investing time researching innovations in the consumption behavior of new generations.